Ola Electric, India’s largest electric two-wheeler manufacturer, has registered 24,000 units (as per Vahan data) during October 2023 and dominated the EV category with a market share of almost 35%. The company has recorded a 12% increase in sales compared to September, when it sold 21,500 units.
The company has also become the first ever EV company in India to sell more than 2,00,000 electric scooters within 10 months (as per Vahan data) of the Calendar Year 2023. The company has registered over 100% growth vis-a-vis last year when it recorded 1 lakh sales in just 10 months of starting its operations.
Festive Season Boosts Demand
Anshul Khandelwal, Chief Marketing Officer, Ola, said, “The festive season has been incredible for EVs and we have seen a strong uptick in sales during Navratri and Dussehra. We are grateful to our customers for choosing Ola Electric and making us the leader in the EV segment. We are working hard to ramp up production and deliver our scooters as soon as possible.”
He also said that all employees are now working more than 70 hours a week to meet the rise in demand due to the festive season. He thanked the Ola Electric team for their dedication and commitment to the mission of making India a global leader in electric mobility.
New Models and Offers Attract Customers
Ola Electric has recently launched new models and offers to cater to the diverse preferences of its customers. The company has extended the ‘5-Year Battery Promise’ programme to scooters across its existing lineup (S1 Pro, S1 Air, and S1 X+), providing a free 5-year extended battery warranty.
The company has also introduced the S1 X in three variants – S1 X+, S1 X (3kWh), and S1 X (2kWh) – with different battery capacities and prices. The S1 X+ is available for purchase now at an introductory price of INR 1,09,999. The pre-reservation window for the S1 X (3kWh) and S1 X (2kWh) is now open at INR 999 only. S1 X (3kWh) and S1 X (2kWh) scooters are available at an introductory price of INR 99,999 and INR 89,999, respectively.
Ola Electric claims that its scooters offer best-in-class features such as a large boot space, reverse mode, hill hold assist, cruise control, voice assistant, and a touchscreen dashboard. The company also boasts of its Hypercharger network, which it says will be the world’s largest and densest EV charging network with over one lakh charging points across 400 cities.
Ola Electric Aims to Accelerate EV Adoption
Ola Electric is a subsidiary of Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies. Ola Electric aims to accelerate the adoption of sustainable mobility by bringing electric vehicles to everyone.
The company has set up a state-of-the-art manufacturing facility in Tamil Nadu, which it claims is the world’s largest two-wheeler factory with an annual capacity of 10 million units. The company plans to export its products to international markets such as Europe, Latin America, and Southeast Asia.
Ola Electric is also working on developing electric cars and buses, as well as battery swapping and leasing solutions. The company hopes to make a positive impact on the environment and society by reducing carbon emissions and creating employment opportunities.