It’s no secret that India’s two-wheeler market has seen a tremendous surge in demand for electric vehicles in the recent years. Big names in the industry such as Ola, Ether, TVS, Hero and Bajaj have taken the lead in the domestic electric two-wheeler space with their hugely popular electric scooters. However, the electric motorcycle segment remained largely untouched with only a few startups attempting to tap into the market. But that’s about to change soon with Royal Enfield. The beloved brand among the youth reportedly working on developing its own electric bikes.
Royal Enfield has made a big move in the electric bike market by announcing its two new electric motorcycles. Company’s experts have developed these bikes in-house and Spanish electric vehicle startup, Stark will manufacture them. These bikes are sure to be a hit as the Stark off-road motorcycle is already available in the international market and can be charged in a mere 2 hours.
Riders can expect two new bikes for the off-road Himalayan and the electric bike with the L1A code Nave to hit the Indian market in the coming years. Little is known about the specs and features of these bikes but they are expected to be attractive to younger riders and come with an affordable price tag. The Nave is set to be unveiled by the end of this year while the Himalayan is scheduled to launch in the first half of 2024.
Royal Enfield with a storied century-long history is investing Rs 1,500 crore to acquire a new factory in Cheyer, Tamil Nadu to break into the electric two-wheeler market. This move is likely to bring in a new demographic of riders who are more mindful of the environment and keen to explore alternate modes of transportation to the usual petrol-powered vehicles.
The company’s current lineup includes the Hunter (Rs. 350,49,900), Classic 350 (Rs. 2,01,253), Himalayan (Rs 2,15,900), Super Meteor(Rs 650), and Interceptor 650 (Rs). Royal Enfield is bringing a new level of excitement to riders by foraying into electric two-wheelers. The launch of this vehicle is sure to set pulses racing and enthral motor vehicle enthusiasts.
With limited information available it is clear that traditional makers are taking note of the growing demand for EVs and making the necessary adjustments to keep up with the times. The release of these electric bikes is sure to bring about a revolution in the industry.